AUSTIN, TX — April 29, 2026 — Submersive, the pioneering immersive wellness concept redefining the ancient art of bathing, today announced the permanent location of its Austin flagship immersive art bathhouse at 901 Barton Springs Road. Opening is slated for Summer 2027.

In advance of its opening, Submersive is inviting the Austin community to join the Founding Membership Waitlist. Founding Members will receive exclusive access to priority reservations, charter pricing, and a special role in shaping this first-of-its-kind destination. Spaces are limited.

Founded by Corvas Brinkerhoff, Co-Founder of the groundbreaking immersive art company Meow Wolf, Submersive fuses centuries of hydrotherapy tradition with art installations created in collaboration with world-class artists, cutting-edge technology, and the science of human consciousness to draw participants into elevated states of being. The result is an unprecedented immersive experience designed to define a new category of wellness offering.

At its heart, Submersive is a radical reinvention of humanity's great bathing traditions. Immersive art environments are seamlessly integrated with steam, mist, saunas, hot baths, and cold plunges. Neuroscience-informed sensory designs create breathtaking new worlds and experiences optimized not just for relaxation, but for profound and lasting state change.

"Austin appreciates that creative, powerful experiences sit at the intersection of art, community, and wellness. It is a hub for forward thinking individuals who embrace new and world-changing ideas," said Corvas Brinkerhoff, CEO & Founder, Submersive. "Submersive was made for this city and this location, steps from Barton Springs, feels almost destined. We're bringing something the world has never seen before to the heart of Austin."

The Submersive flagship at 901 Barton Springs Road will span approximately 20,000 square feet of meticulously designed indoor/outdoor multi-sensory environments. Guests will move through a series of twelve distinct spaces where traditional thermal bathing modalities are reinvented and combined with world-class and bespoke immersive artworks in compositions carefully calibrated for therapeutic benefit. Each room invokes a different sensory experience where light, sound, and water converge to carry guests beyond relaxation into extraordinary states of connectedness, wonder, euphoria, and transcendence. The result is an experience that goes beyond the ordinary spa: part art installation, part community ritual bathing, part journey into the self.

"We're not building a spa. We're building a portal," Brinkerhoff continued. "The bathhouse has always been a place where people go to reset and reconnect. We're taking that ancient impulse and giving it the full power of immersive art and modern neuroscience. Every traditional bathing modality, be it dry sauna, steam room, hot baths, or cold plunge, has been reimagined in how it can be profoundly enhanced with the power of immersive design. For example, we are building the world's most interesting and engaging sauna among many other fantastic experiences within the space. We are creating not just an entertainment experience or a spa experience, but access to an environment that takes people to an elevated state change."

The team thoughtfully chose Austin as Submersive's flagship location. A city defined by its creative spirit, its love of the outdoors, and its appetite for experiences that push boundaries, Austin is a natural home for a concept that reimagines what wellness can be. The Barton Springs Rd location places Submersive in the vibrant Bouldin Creek neighborhood, steps from the most treasured natural landmarks — Zilker Park, Auditorium Shores, and Barton Springs Pool — making it a place of genuine retreat that never feels far from the city's beating heart.

Learn more and secure your place at the forefront of the Submersive experience at www.submersive.com.

About Submersive

Submersive is the world's first immersive art bathhouse – a radical reinvention of humanity's great bathing traditions. By combining traditional hydrotherapy with world-class immersive art, neuroscience, and cutting-edge technology, Submersive creates profound and lasting state change: experiences that are at once wondrous, awe-inspiring, powerful, and expansive. Submersive was co-founded by Corvas Brinkerhoff, who previously co-founded the immersive art company Meow Wolf. Submersive will open its Austin flagship location at 901 Barton Springs Road Summer 2027. For more information and to join the Founding Membership Waitlist, visit www.submersive.com.

Media Contact

Cara Caulkins
press@submersive.com